Elumen Play

EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.

A different direct dye system.
Stunningly different result.
A different creative inspiration.
Trust in your own genius.
Follow your instinct.
You decide what works.

Elumen Play @ Violet

Shade: Pure Mysterious Violet

what it does

PRESS PLAY TO START.

ELUMEN PLAY HD MAX TECHNOLOGY

  • Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle. 
  • Direct dyes designed to fade on tone. 

SHINE AND CARE

  • Provides outstanding color shine and brilliance.
  • Boosts the health of the hair to make hair look like it's glowing.

how to use

1. MIX, APPLY & TIME: 

  •  Mix Elumen Play hair color in any color mixing bowl.
  • Apply the color where desired to dry hair and be sure to saturate the hair completely for the best results.

TIMING:

  • Process for 30 min. without heat or 20 min. with heat.


2. RINSE. SHAMPOO. CARE.

  • When time's up, rinse completely without emulsifying.
  • Follow with Elumen Shampoo.
  • Finish with your favorite Elumen conditioner.


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