20 years ago, we began as a salon focused on transforming curls one client at a time. We've always said our salon chair is more than a seat, it's where we connect. No matter where you are on your curly journey, your perfect routine is here. 



DevaCurl Recovery Program

COVID-19 has had an unprecedented impact on all of us. DevaCurl stands with the global community and is committed to easing the related economic hardships faced by the communities in which we live and work. We’re dedicated to finding ways to do our part to stay connected and to give back to our stylist community. We are happy to share our limited time only, Recovery Program which offers the opportunity to replenish at a savings. This offer is exclusive for Goldwell New York salons and will not be available with Ulta or Sephora. 

July - 25% off all retail Stylers      August - 25% off all Backbar

How to access the program: (prices already reflected), Salon Consultant, GNY Stores, Calling Customer Service.

Check out more stylist relief efforts by DevaCurl - Connected by Curls

⤵️  Login  to see recovery program pricing chart below


Multi-Benefit Oil

what it does

  • A lightweight, silicone-free formula that instantly boosts shine
  • Aids in enhancing curl definition while reducing frizz
  • Five curl-loving oils replenish essential moisture
  • Helps smooth, seal, and improve the appearance of split ends
  • High Shine helps protect against color fading from UV exposure*

how to use

Adds shine, moisture and enhances curls with a frizz-free finish.

Use on dry, damp & wet hair.

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