DevaCurl

20 years ago, we began as a salon focused on transforming curls one client at a time. We've always said our salon chair is more than a seat, it's where we connect. No matter where you are on your curly journey, your perfect routine is here. 

 

 

DevaCurl Recovery Program

COVID-19 has had an unprecedented impact on all of us. DevaCurl stands with the global community and is committed to easing the related economic hardships faced by the communities in which we live and work. We’re dedicated to finding ways to do our part to stay connected and to give back to our stylist community. We are happy to share our limited time only, Recovery Program which offers the opportunity to replenish at a savings. This offer is exclusive for Goldwell New York salons and will not be available with Ulta or Sephora. 

July - 25% off all retail Stylers      August - 25% off all Backbar

How to access the program: goldwellny.com (prices already reflected), Salon Consultant, GNY Stores, Calling Customer Service.

Check out more stylist relief efforts by DevaCurl - Connected by Curls

⤵️  Login  to see recovery program pricing chart below

DevaCurl LIGHT DEFINING GEL

Soft Hold No-Crunch Styler

what it does

This light-hold styler surrounds your curls with a non-sticky, protective curl cast that sends frizz packing and defines your curl shape. The unique formula, made with wheat and soy proteins locks in moisture, amps up shine and adds bounce.

how to use

  • Rub gel between palms. Tilt head forward then scrunch gel all over very wet curls in an upward motion.
  • Use the DevaTowel to soak up excess water and speed up air-drying time. Now hands off!
  • Once curls are completely dry, shake at the root and gently scrunch upward again to soften the firm cast. You'll get soft, crunch-free curls.


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