Trendzoom Info

Trendzoom '19 is located in the Turning Stone Resort Casino with the tradeshow floor open both Sunday, October 27th and Monday, October 28th. There is an amazing lineup of education included with your Show Ticket: Main Stage, Show Floor Access, Show Floor Education, and all FREE Classes.

The Show Floor is open:

  • Sunday, 10/27  10:00am - 6:00pm (registration starts at 9:30am)
  • Monday, 10/28  9:30am - 4:00pm (registration starts at 8:30am)


Trendzoom is full of opportunities for you to learn! In addition to the Main Stage, there are over 40 education classes that you can participate in. There are paid hands-on programs, hands-in programs, business classes, demos and opportunities for you speak with industry experts on the floor. 

Hands-on classes sell out quickly, to avoid disappoint be sure to buy your show ticket and class tickets as soon as possible!


Printable Trendzoom Education Calendar


Get ready to shop! Please take advantage of the many deals at the individual vendor booths. For your convenience, we can hold your purchases while you continue to shop or attend class, this service is available at the On Hold Booth. Any order placed at the show, that is not available that day, will be shipped at no charge along with the show savings. We will also have onsite credit card devices available to process your order. 


Here is what you can expect at check in.

  • Bring your printed show ticket or email confirmation with you
  • You will receive a bracelet for the days you will attend
  • You will receive tickets to vote on the top 10 finalists for the Color Zoom Contest

*To avoid possible long lines, come early on Sunday and check in before the doors open.


Turning Stone Lodging Options:
5218 Patrick Road, Verona, NY 13478
BOOK NOW by calling (800) 771 - 7711
**Ask for the Goldwell of New York Trendzoom room block.

Near by:
Fairfield Inn by Marriott

LaQuinta Inn


Also on Sunday, join us at The Atrium & The GIG, 8:30pm - 12:30am, for the exclusive Goldwell New York "Party of the Year!". Get ready to rock out at your neighborhood rock and roll joint. You must be 18 years or older to enter and 21 to have any alcoholic beverages.

TRENDZOOM FAQ (Frequently Asked Questions)

Do you have to purchase a show floor ticket and a paid class ticket?

YES, if you are attending a paid class you are required to purchase a show floor ticket. With the show floor ticket you can also attend any of the free programs, watch main stage and check out the show floor with over amazing brands. 


Can I be a Hair Model for the show?

Yes, if you are interested in being a Hair Model for Trend Zoom, please email your headshot and availability to


What if the paid class I want to go to is sold out?

We have waiting lists for all sold out paid classes. Stylists will be contacted based on when they signed up for the waiting list. 


Do I have to sign up for free classes?

No, you do not have to register for free classes. All free classes are based on first come, first serve and often have standing room only. Look for the free symbol on the schedule.