amika

hey there, we’re amika
a friend to hair, hairstylists, to her, him, you & them

+ all hair is welcome, 10 collections for every hair concern–no matter ethnicity, age or gender
+ always cruelty-free, we have never & will never conduct animal testing​
+ going greener, reducing waste + switching bottles to 90% PCR​
+ cleaner ingredients, always without sulfatesparabensaluminum starchphthalates + DEA 
& a friend to all: we’re here for you, every one of you beautiful beings

#amika

 

 

 

amika: The Kure Shampoo

A bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

what it does

WHY IT’S SPECIAL

  • Build a bond that lasts! This shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
  • Claims - 87% more repair*, 55% less breakage*, 2x stronger* hair after one use.
  • Innovative Bond Cure Technology - Packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
  • Plant Butters + Vegan Proteins - Formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.
  • * Compared to control when used with the kure bond repair conditioner, clinically tested

how to use

WHO IT’S FOR

Made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments.

 

 

*Liter pump not included in 33.8oz size*



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