hey there, we’re amika
a friend to hair, hairstylists, to her, him, you & them

+ all hair is welcome, 10 collections for every hair concern–no matter ethnicity, age or gender
+ always cruelty-free, we have never & will never conduct animal testing​
+ going greener, reducing waste + switching bottles to 90% PCR​
+ cleaner ingredients, always without sulfatesparabensaluminum starchphthalates + DEA 
& a friend to all: we’re here for you, every one of you beautiful beings





amika Fadeblock

This pre-shampoo treatment works to prevent color from fading during wash. The innovative formula creates a protective barrier around the hair to shield color from hard water, chlorine and other aggressors.

what it does

A pre-shampoo treatment that seals the cuticle and balances hair's pH level to protect color from wash-related fading.

how to use

-Apply to dry hair prior to shampooing from roots to ends.
-Leave in for one to two minutes.
-Follow wash routine as usual.

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