+ all hair is welcome, 10 collections for every hair concern–no matter ethnicity, age or gender
+ always cruelty-free, we have never & will never conduct animal testing
+ going greener, reducing waste + switching bottles to 90% PCR
+ cleaner ingredients, always without sulfates, parabens, aluminum starch, phthalates + DEA
& a friend to all: we’re here for you, every one of you beautiful beings
Upgraded with IRED technology for smoother, shinier hair - this tool delivers the power of a straightener with the ease of a hair brush, featuring an ion generating projector to lock in moisture.
+ IRED Beam Technology speeds the heat in deeper to preserve moisture for instantly smooth hair–with less damage.
+ The ION-generating projector streams millions of cuticle-sealing negative ions into hair with each pass. The smooth and shine stay in, the frizz stays away.
+ Digital temperature control allows you to style the finest to the thickest of hair with just the right amount of heat
+ Temperature lock function to maintain consistent temperature while you style.
+ 60-minute auto shut-off for peace of mind.
+ 9ft 360° swivel cord so you don’t get wrapped up in it.
+ Ceramic bristles with cool-tip guarantees safe, easy styling.
Turn on and adjust temperature. Glide brush through a section of dry, brushed, tangle-free hair –as you would with a paddle brush – from root to tip to reveal smooth, frizz-free style.
For best results, slide the brush through the hair at a moderate pace from root to tip.