+ all hair is welcome, 10 collections for every hair concern–no matter ethnicity, age or gender
+ always cruelty-free, we have never & will never conduct animal testing
+ going greener, reducing waste + switching bottles to 90% PCR
+ cleaner ingredients, always without sulfates, parabens, aluminum starch, phthalates + DEA
& a friend to all: we’re here for you, every one of you beautiful beings
This no-rinse, ultra-violet, daily conditioning treatment provides an instant burst of optical brighteners to enhance blonde radiance while weightlessly hydrating and softening. Hair stays bright and hydrated.
Shake well. Dispense into palms + distribute evenly through damp hair. Style as desired.