GOLDWELL NEW YORK > Shop > Shop Brands > Simply Smooth

Simply Smooth is texture management through the art of keratin, and it's all about the keratin! Our gentle formulas are enriched with keratin, apple pulp, plant based vitamins and vanillian (a component isolated from vanilla beans). 

Xtend Shampoo & Conditioners

Xtend Replenishing Shampoo



Xtend Replenishing Conditioner



Xtend Tropical Shampoo



Xtend Tropical Conditioner



Xtend Toning Violet Shampoo



Xtend Deep Conditioner



Xtend Color Lock Shampoo



Xtend Color Lock Conditioner



Xtend Kerating Replenishing Color Lock Mask



Xtend Between Dry Shampoo



Magic Potion

Simply Smooth Xtend Magic Potion Shampoo



Simply Smooth Xtend Magic Potion Conditioner



Simply Smooth Xtend Magic Potion Not Shampoo



Simply Smooth Xtend Magic Potion



Simply Smooth Xtend Magic Potion Curly



Simply Smooth Xtend Magic Potion Intense Blow-Out



Simply Smooth Xtend Magic Potion Blow-Out Home Use



Styling

Simply Smooth Xtend Keratin Replenishing Finishing Gloss



Simply Smooth Xtend Keratin Calming Balm



Simply Smooth Xtend Keratin Replenishing Spray Shine Aerosol



Simply Smooth Xtend Keratin Thickening Volumizer



Simply Smooth Xtend Humidity Shield Aerosol Spray



Simply Smooth Xtend Humidity Shield Non-Aerosol Spray



Simply Smooth Xtend Replenishing Spiral Gel



Simply Smooth Xtend Replenishing Substance Pomade



Simply Smooth Xtend Replenishing Reflection Pomade



Texture Products

Simply Smooth Keratin Treatment



Simply Smooth Keratin Xpress Treatment



Simply Smooth Keratin Replenishing After Color Lock



Simply Smooth A Touch Of Keratin



Simply Smooth Pre-Soft Keratin Primer



Simply Smooth - Smooth & Straight - Part 1



Simply Smooth - Smooth & Straight - Part 2



Simply Smooth Pre-Clean Purifying Shampoo



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