It is time to get REWARDED! Start earning points for Goldwell New York purchases. 


Do you take advantage of credit cards with air miles, hotel points, etc.? Look at your GNY Reward programs the same way, earned money, earned rewards.
What level are you at with our many reward programs, you may be surprised by the benefits if you “Level Up”.

  • The GNY Education Value Point Program (formerly BBF) offers two levels, earn 2% to 4% EVP based on your quarterly purchases. This program gives you 2-4% in EVP for every dollar spent with GNY, everything from Goldwell Color to bobby pins!
  • Level Up in the Goldwell / KMS Salon Alliance Program and you can increase your monthly bonus points from 1,500, 5,000 and even 10,000 points, monthly!
  • Level Up in the Surface Rewards Program, earn from 1 point per $1.00 spent, to 2 points for every $1.00 up to 3 points for every $1.00 spent!
  • Level Up in the amika: friends with benefits beta program, receive up to 25% back in reward dollars to shop with the BRAND NEW, online amika: PRO website.

See how far you are from the next Level and Focus on making it happen. Ask your GNY Salon Consultant for a meeting to discuss your current Level in any or all programs.


Goldwell New York Education Value Points (EVP)

The GNY Education Value Points program offers you 2% - 4% back for every dollar in purchases from Goldwell New York. 


  • Purchase a minimum of $250 per month from Goldwell New York and earn 2% of every dollar spent. 
  • Purchase $2,000 or more per month from Goldwell New York and earn 4% of every dollar spent.

Education Value Points are earned based on the salons total purchases from Goldwell New York including introductory offers placed during the month.

Education Value Points are awarded at the end of every month and can be redeemed for local Goldwell New York education studio classes, shows and seminars (unless otherwise noted). Actual redemption value may vary depending on program. You can apply points in your shopping cart at checkout. Book your next education class.

These points are in addition to the programs provided by Goldwell/KMS - Salon Alliance, Surface Rewards and amika: rewards programs. To enroll in those additional brands, scroll down for details and sign up links. 


Goldwell/KMS - The Salon Alliance

One of the great benefits of being in The Salon Alliance is that you earn amazing monthly rewards for the product purchases you make in Goldwell and KMS. 

The Salon Alliance is open to all salons who purchase a quarterly minimum of $1,000 in Goldwell and/or KMS products. Qualify for one of four levels with annual purchases starting at $4,000 (Titanium, Platinum, Gold or Silver). 

Register with The Salon Alliance to view rewards, partnership news, new product information and bonus point offers! Save points to attend programs at Goldwell/KMS Academy in NYC & Toronto. Points expire after 12 months.

Visit The Salon Alliance to register and/or login to your account. 

If you have questions about your account call: 866-699-6625 / Email


amika: friends with benefits

Who said it has to be all work and no play? amika: friends with benefits is a program designed to reward salons for continued loyalty and support. amika: is committed to the growth and success of salons and independent stylists worldwide, and through this program will provide the business-building tools needed to maximize sales.



Level 1

Level 2

Level 3

Level 4

Level 5




$500 - $999/per month


$1000 - $1499/per month


$1500 - $1999/per month


$2000-$2999/per month

$3000 + /per month




  • Your total monthly amika purchases determine your qualifying level. Purchase at least $500 in amika products from your distributor per month to qualify.
  • Here is more info > amika: FWB 

Visit to register and/or login to your account or to register for the pilot program.


Surface Rewards Program

The Surface Rewards Program allows you to accumulate points to utilize for tuition to the Surface Global Forum, education such as the Surface Core Cutting program, back bar, station products and Surface Art Tools. 

Salons need to carry the entire Surface Hair Care line, to include Trinity, Bassu, Awaken, Curls, Men and Surface Styling. Quarterly minimum purchases start at $2,000. Qualify for one of four levels (Origins, Core, Culture, Diamond & Blue Diamond).

You receive a quarterly report with an order form from your Goldwell New York Salon Consultant.

Surface Salon Rewards PDF